Towards a model of conscientious corporate brands : a Canadian study
Year of publication: |
2013
|
---|---|
Authors: | Hutchinson, David B. ; Singh, Jang ; Svensson, Göran ; Mysen, Tore |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 8, p. 687-695
|
Subject: | Canada | Climate change | Business-to-business | Code of ethics | Conscientious corporate brand | Natural environment | Kanada | Klimawandel | Markenführung | Brand management | Unternehmensethik | Business ethics | Lieferantenmanagement | Supplier relationship management | Umweltbewusstsein | Environmental consciousness | Markenarchitektur | Brand architecture |
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