Towards a Successful CRM Implementation in Banks: An Integrated Model
| Year of publication: |
2007
|
|---|---|
| Authors: | Eid, Riyad |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 27.2007, 8, p. 1021-1040
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