Towards a universal model of internet banking adoption : initial conceptualization
Tina Suzanne Harrison; Okey Peter Onyia and Stephen K. Tagg
| Year of publication: |
2014
|
|---|---|
| Authors: | Harrison, Tina Suzanne ; Onyia, Okey Peter ; Tagg, Stephen K. |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 7, p. 647-687
|
| Subject: | Services marketing | Scotland | Internet banking | Bank marketing | Financial services marketing | Online consumer behaviour | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Bankmarketing | Dienstleistungsmarketing | Internet | Finanzdienstleistung | Financial services |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010423921