Towards a value-based perspective of consumer multicultural orientation
Yuri Seo; Hongzhi Gao
| Year of publication: |
2015
|
|---|---|
| Authors: | Seo, Yuri ; Gao, Hongzhi |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 33.2015, 1, p. 30-36
|
| Subject: | Multicultural orientation | Value reprioritisation | Cultural competence | "Both/and" perspective of culture | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Interkulturelle Beziehungen | Cross-cultural relations | Interkulturelles Management | Cross-cultural management | Soziale Werte | Social values | Kultur | Culture | Nationalkultur | National culture | Unternehmenskultur | Corporate culture | Kompetenz | Competence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010486391