Towards an innovation‐type mapping tool

Purpose – Seeking to distil and integrate a range of previous definitions, models, frameworks and classifications relating to types of innovation, this paper aims to make a contribution to clarity in innovation research and practice through offering insights into the definitions of the different types of innovation, and, specifically, the relationships between them. Design/methodology/approach – This theoretical paper is based on a review of extant models and frameworks of types of innovation, which includes earlier foundation models, and more recent integrative models. Findings – This distillation results in a diagrammatic representation of the key frameworks, which is used as a platform to propose a new framework of types of innovation. Originality/value – This paper draws on all the terminologies used for types of innovation and creates an innovation type‐mapping tool that can be used to clarify the various definitions and terminologies of the innovation type concept.