Towards an operations strategy for product-centric servitization
Year of publication: |
2009
|
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Authors: | Baines, Tim ; Lightfoot, Howard ; Peppard, Joe ; Johnson, Mark ; Tiwari, Ashutosh |
Published in: |
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 762449-9. - Vol. 29.2009, 5, p. 494-519
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Subject: | Industrie | Manufacturing industries | USA | United States | Leistungsbündel | Bundling strategy | Geschäftsmodell | Business model |
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