Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Shintaro Okazaki and Charles R. Taylor
| Year of publication: |
2006
|
|---|---|
| Authors: | Okazaki, Shintaro ; Taylor, Charles Robert |
| Published in: |
International advertising and communication : current insights and empirical findings. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0455-7. - 2006, p. 439-454
|
| Subject: | Werbung | Advertising | Standardisierung | Standardization | Internationales Marketing | International marketing | EU-Staaten | EU countries |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003378205