Towards effective place brand management : branding European cities and regions
Year of publication: |
2010
|
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Other Persons: | Ashworth, Gregory J. (ed.) ; Kavaratzis, Mihalis (ed.) |
Publisher: |
Cheltenham, U.K : Edward Elgar |
Subject: | Region | Marketing | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Wirtschaftsgeographie | Economic geography | Europa | Europe | Geografischer Raum | Image | Identität |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 1 Online-Ressource (xiv, 279 pages) diagrams |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
ISBN: | 978-1-84980-639-8 ; 978-1-84844-242-9 |
Other identifiers: | 10.4337/9781849806398 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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