Towards greater integration in media planning : decision-making insights from public relations practitioners
Lisa Tam, Amisha Mehta and Hayley Goodlich
| Year of publication: |
2023
|
|---|---|
| Authors: | Tam, Lisa ; Mehta, Amisha ; Goodlich, Hayley |
| Subject: | Campaign planning | decision making | integrated marketing communication | media planning | public relations | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Werbeträger | Advertising media | Entscheidung | Decision | Werbeplanung | Advertising planning |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.1986740 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014232393