Towards a heuristic frame for opportunity development of business models for mobile applications in developing countries : the case of a Brazilian healthtech
Year of publication: |
2024
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Authors: | Cavalheiro, Gabriel Marcuzzo do Canto ; Cavalheiro, Mariana Brandão |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 46.2024, 1, p. 107-122
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Subject: | entrepreneurship | healthtech | opportunity development | opportunity identification | start-up | Geschäftsmodell | Business model | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Brasilien | Brazil | Entwicklungsländer | Developing countries | Mobilkommunikation | Mobile communications | KMU | SME |
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