Towards Hollistic "Front Ends" In New Product Development
Year of publication: |
1998
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Authors: | Khurana, Anil ; Rosenthal, Stephen R. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 15.1998, 1, p. 57-74
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