Towards practical relevance : delivering superior firm performance through digital customer experience strategies
Philipp Klaus
| Year of publication: |
2014
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|---|---|
| Authors: | Klaus, Philipp |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013/14, 4, p. 306-316
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| Subject: | customer experience | digital customer experience | customer experience strategy | profitability | management practice | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Unternehmenserfolg | Firm performance | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010385968