Towards Systematic Business Model Innovation: Lessons from Product Innovation Management
| Year of publication: |
2012
|
|---|---|
| Authors: | Bucherer, Eva ; Eisert, Uli ; Gassmann, Oliver |
| Published in: |
Creativity and innovation management. - Oxfort [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 11512167. - Vol. 21.2012, 2, p. 183-199
|