Towards the formation of consensus in the domain of co-branding : current findings and future priorities
Ali Besharat; Ryan Langan
| Year of publication: |
2014
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|---|---|
| Authors: | Besharat, Ali ; Langan, Ryan |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 2, p. 112-132
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| Subject: | co-branding | brand alliance | ingredient branding | composite brand extension | brand partnership | Markenführung | Brand management | Markenartikel | Brand | Markentransfer | Brand extension | Marketingkooperation | Marketing cooperation | Konsumentenverhalten | Consumer behaviour | Unternehmenskooperation | Inter-firm cooperation | Strategische Allianz | Strategic alliance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010252620