Towards the identification of customer experience touch point elements
Alisha Stein, B. Ramaseshan
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Stein, Alisha ; Ramaseshan, B. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 30.2016, p. 8-19
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| Subject: | Customer experience | Touch points | Retail channels | Sequential incident technique | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2015.12.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011473123