Towards an understanding of cross-national similarities and differences in export information utilization: A perceptual mapping approach
| Year of publication: |
2003
|
|---|---|
| Authors: | Diamantopoulos, Adamantios ; Souchon, Anne L. ; Durden, Geoffrey R. ; Axinn, Catherine N. ; Holzmüller, Hartmut H. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 20.2003, 1, p. 17-43
|