Towards value-based pricing : an integrative framework for decision making
Andreas Hinterhuber
| Year of publication: |
2009
|
|---|---|
| Authors: | Hinterhuber, Andreas |
| Published in: |
Marketing-mix strategies - distribution strategy and pricing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 248-272
|
| Subject: | Preismanagement | Pricing strategy | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836526