TQM and brand-building by Chinese original brand manufactures : impact on business performance
Year of publication: |
2014
|
---|---|
Authors: | Ng, Stephen C. H. ; Zhao, Xiande ; Fan, Xiucheng ; Rungtusanatham, Johnny M. |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 52.2014, 3 (1.2.), p. 825-846
|
Subject: | OBM | TQM | brand building | RBV | resource-dependence theory | social control theory | Qualitätsmanagement | Quality management | Markenführung | Brand management | China | Unternehmenserfolg | Firm performance | Markenimage | Brand image | Industrie | Manufacturing industries |
-
Himpel, Frank, (2004)
-
Zheng, Hao, (2024)
-
Liu, Huiming, (2021)
- More ...
-
Ng, Stephen C. H., (2015)
-
TQM and environmental uncertainty levels : profiles, fit, and firm performance
Ng, Stephen C. H., (2015)
-
Ng, Stephen C.H., (2015)
- More ...