Tracing the evolution of purchasing research : future trends and directions for purchasing practices
Year of publication: |
2017
|
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Authors: | Mogre, Riccardo ; Lindgreen, Adam ; Hingley, Martin |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 2, p. 251-257
|
Subject: | Marketing | Decision making | Supply chain management | Research methodologies | Purchasing research | Purchasing strategy | Lieferkette | Supply chain | Beschaffung | Procurement | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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