Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Colin Campbell; Leyland F. Pitt; Michael Parent; Pierre Berthon
| Year of publication: |
2011
|
|---|---|
| Authors: | Campbell, Colin ; Pitt, Leyland F. ; Parent, Michael ; Berthon, Pierre R. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 51.2011, 1, p. 224-238
|
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009127057