Tracking destination image across the trip experience with smartphone technology
Wayne W. Smith; Xiang (Robert) Li; Bing Pan; Mark Witte; Sean T. Doherty
Year of publication: |
2015
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Authors: | Smith, Wayne W. ; Li, Xiang ; Pan, Bing ; Witte, Mark ; Doherty, Sean T. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 48.2015, p. 113-122
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Subject: | Image | Repeated measures | Photo elicitation | Mixed methods | Smartphone | Mobiltelefon | Mobile phone | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour |
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