Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study
| Year of publication: |
2009
|
|---|---|
| Authors: | Hedgcock, William ; Rao, Akshay R. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 1, p. 1-13
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