Trade shows as networking platforms

Sven Prüser

Year of publication:	2005
Authors:	Prüser, Sven
Published in:	Trade show management : planning, implementing and controlling of trade shows, conventions and events. - Wiesbaden : Gabler, ISBN 3-409-14333-5. - 2005, p. 1027-1041
Subject:	Messe \| Trade fair \| Unternehmensnetzwerk \| Business network \| Netzwerkökonomik \| Network economics \| Digitale Plattform \| Digital platform \| Messebeteiligung \| Trade fair participation \| Soziales Netzwerk \| Social network \| B-to-B-Marketing \| Business-to-business marketing \| Social Web \| Social web \| Netzwerk \| Network

Extent:	graph. Darst
Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

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