Trademarks, brands, and competitiveness
ed. by Teresa da Silva Lopes and Paul Duguid
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Lopes, Teresa da Silva (contributor) ; Duguid, Paul (contributor) |
| Publisher: |
New York [u.a.] : Routledge |
| Subject: | Markenartikel | Brand | Markenrecht | Trademark law | Markenführung | Brand management | Wettbewerb | Competition |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XV, 248 S. Ill., graph. Darst. 24cm |
|---|---|
| Series: | Routledge international studies in business history. - New York, NY : Routledge, ZDB-ID 1447425-6. - Vol. 19 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 10 Beitr. |
| ISBN: | 0-415-77693-7 ; 978-0-415-77693-6 |
| Classification: | Marketing ; Wirtschaftsrecht ; Wettbewerbsrecht, Kartellrecht |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003772677