Trait predictors of online impulsive buying tendency : a hierarchical approach
Tao Sun and Guohua Wu
| Year of publication: |
2011
|
|---|---|
| Authors: | Sun, Tao ; Wu, Guohua |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 19.2011, 3, p. 337-346
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884978