Transaction attributes and customer valuation
Michael Braun, David A. Schweidel, and Eli Stein
| Year of publication: |
December 2015
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|---|---|
| Authors: | Braun, Michael ; Schweidel, David A. ; Stein, Eli |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 6, p. 848-864
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| Subject: | services marketing | customer retention | probability models | marketing return on investment | customer value | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.13.0377 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011421731