Transaction cost implication of private branding and empirical evidence
Shih-Fen S. Chen
| Year of publication: |
2010
|
|---|---|
| Authors: | Chen, Shih-fen S. |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 31.2010, 4, p. 371-389
|
| Subject: | Markenführung | Brand management | Handelsmarke | Store brand | Transaktionskosten | Transaction costs | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956420