Transaction Decoupling: How Price Bundling Affects the Decision to Consume
| Year of publication: |
2001
|
|---|---|
| Authors: | Soman, Dilip ; Gourville, John T. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 38.2001, 1, p. 30-44
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