Transaction to Transformation: Unlocking the Secret of Guest Expectations

In the ever-evolving landscape of the hospitality industry, understanding and adapting to guest expectations has become paramount. This is especially true in the B2B segment, where businesses rely on hotels and hospitality services to facilitate their meetings, events, and corporate retreats. Guest expectations in this sphere are no longer confined to the basics of comfort and convenience; they now encompass personalized experiences, cutting-edge technology, and seamless service delivery.Hospitality professionals often find themselves at the intersection of tradition and innovation, tasked with delivering exceptional experiences while meeting the unique needs of diverse business clients. As global trends and technological advancements shape the preferences of guests, it is imperative for hoteliers to not only understand these shifts but also anticipate them.Guest expectations encompass the anticipated behaviours and services that clients foresee during their interactions with hospitality providers. Boudreau et al. (2016)