Transfer of autonomous sensory meridian response (ASMR) to relationship marketing : potential effects on perceived customer intimacy
Year of publication: |
2023
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Authors: | Pilny, Henrietta Leonie ; Papen, Marie-Christin ; Niemand, Thomas |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 22.2023, 1, p. 29-61
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Subject: | ASMR marketing | autonomous sensory meridian response | customer intimacy | relationship marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management |
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