Transferability and adaptability of products and promotion themes in multinational marketing : MNCs in LDCs
Warren J. Keegan ; Richard R. Still ; John S. Hill
| Year of publication: |
1987
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|---|---|
| Authors: | Keegan, Warren J. |
| Other Persons: | Still, Richard R. (contributor) ; Hill, John S. (contributor) |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 1.1987, 1, p. 85-103
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| Subject: | Internationales Marketing | International marketing | Werbung | Advertising | Multinationales Unternehmen | Transnational corporation | USA | United States | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001090659