Transformative retail services : elevating loyalty through customer well-being
Year of publication: |
November 2018
|
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Authors: | Troebs, Cord-Christian ; Wagner, Tillmann ; Heidemann, F. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 198-206
|
Subject: | Transformative services | Customer well-being | Retailing | Relationship marketing | Retail branding | Beziehungsmarketing | Einzelhandel | Retail trade | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Zufriedenheit | Satisfaction | Lebensqualität | Quality of life |
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