Transforming consumers into brands : tracing transformation processes of the practice of blogging
Antonia Erz, Anna-Bertha Heeris Christensen
| Year of publication: |
August 2018
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| Authors: | Erz, Antonia ; Christensen, Anna-Bertha Heeris |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 43.2018, p. 69-82
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| Subject: | Blogs | Transformation | Consumer identity | Self-presentation | Human brands | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Systemtransformation | Economic transition | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2017.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011920063