Transforming history into heritage : applying corporate heritage to the marketing of places
Year of publication: |
July 2018
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Authors: | Wilson, Rick T. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 4, p. 351-369
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Subject: | Advertising | Corporate heritage | Economic development | Place branding | Branding | Markenführung | Brand management | Kulturgüter | Cultural heritage | Standortmarketing | Place marketing | Werbung | Markenarchitektur | Brand architecture |
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