Transforming towards innovative culture by using customer-centric scenarios and service concepts
Birgitte Yttri, Annita Fjuk, Daniel Nordstad Grönquist and Tore Hillestad
| Year of publication: |
[2017]
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|---|---|
| Authors: | Yttri, Birgitte ; Fjuk, Annita ; Grönquist, Daniel Nordstad ; Hillestad, Tore |
| Published in: |
Innovating for trust. - Cheltenham, UK : Edward Elgar, ISBN 978-1-78536-947-6. - 2017, p. 78-93
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| Subject: | Dienstleistungsinnovation | Service innovation | Innovationsmanagement | Innovation management | Unternehmenskultur | Corporate culture | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707105