Transition from motivation to behaviour : examining the moderating role of Identification (ID) on the relationship between motives and attendance
Year of publication: |
2013
|
---|---|
Authors: | Kim, Yu Kyoum ; Trail, Galen T. ; Magnusen, Marshall J. |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 14.2012/13, 3, p. 190-211
|
Subject: | Motivation | Konsumentenverhalten | Consumer behaviour | Leistungsmotivation | Work motivation | Arbeitsverhalten | Work behaviour |
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