Transitioning from a goods-dominant to a service-dominant logic : visualising the value proposition of Rolls-Royce
Irene Ng; Glenn Parry; Laura Smith and Roger Maull; Gerard Briscoe
| Year of publication: |
2012
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|---|---|
| Authors: | Ng, Irene ; Parry, Glenn ; Smith, Laura ; Maull, Roger ; Briscoe, Gerard |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 23.2012, 3, p. 416-439
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| Subject: | Rolls-Royce Plc | Service-Dominant Logic | Service-dominant logic | Wertanalyse | Value analysis | Ressourcenorientierter Ansatz | Resource-based view | Geschäftsmodell | Business model | Maschinenbau | Machinery industry | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009619135