Translating brand reputation into equity from the stakeholder's theory : an approach to value creation based on consumer's perception & interactions

This study is to examine the translation of a reputable brand into equity and how consumers' perceptions can trigger value creation from commitment and pursuit of CSR by an organization and adopting the same as a brand, lifestyle, and culture, while pointing attention to the stakeholder's theory as well as pointing to brand interactions from consumer perceptions based on a mixed methods research approach from quantitative and qualitative analyses as presented with a sampling survey of 205 observations and respondents from Roma and neighbourhood.