Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice

by Karen E. Sutherland, Richie Barker

Chapter 1: Transmedia Brand Storytelling - Immersive Campaign Experiences from Theory to Practice -- Chapter 2: What is transmedia storytelling? -- Chapter 3: The creative logic of transmedia storytelling -- Chapter 4: Practitioner perceptions of transmedia storytelling -- Chapter 5: Planning and creating transmedia storytelling projects -- Chapter 6: Audience participation and “learning” transmedia storytelling -- Chapter 7: Evaluating transmedia storytelling experiences.

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Year of publication:	2023
Authors:	Sutherland, Karen ; Barker, Richie
Publisher:	2023.: Singapore : Springer Nature Singapore 2023.: Singapore : Imprint: Palgrave Macmillan
Subject:	Transmedia Storytelling \| Gillette \| Sachin: A Billion Dreams \| Wander Geelong and The Bellarine \| Storyworld Construction \| Immersive Brand Experiences \| Practitioners of Transmedia Storytelling \| Transmedia Storytelling Campaigns \| Brand Storytelling \| Audience Engagement \| Brand narratives \| Digital Storytelling \| Media-Communication \| Narrative Methode \| Narrative method \| Markenführung \| Brand management \| Markenartikel \| Brand

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Extent:	1 Online-Ressource (XIII, 281 p. 23 illus., 22 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-981-99-4001-1 ; 978-981-99-4000-4 ; 978-981-99-4002-8
Other identifiers:	10.1007/978-981-99-4001-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014375077