Transparency, or not: brand inside/brand outside TM - the most obvious yet overlooked next source for the brands's authentic evolution
Julie Anixter
| Year of publication: |
2003
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|---|---|
| Authors: | Anixter, Julie |
| Published in: |
Beyond branding : [how the new values of transparency and integrity are changing the world of brands]. - London [u.a.] : Kogan Page, ISBN 0-7494-4115-1. - 2003, p. 161-182
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| Subject: | Markenführung | Brand management | Glaubwürdigkeit | Credibility | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001830150