Treat me well and I may leave you kindly : a configurational approach to a buyer's relationship exit strategy
Year of publication: |
2020
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Authors: | Habib, Farooq ; Bastl, Marko ; Karatzas, Antonios ; Mena, Carlos |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 84.2020, p. 237-250
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Subject: | Buyer-supplier relationships | Configurations | fsQCA | Relationship exit | Social exchange theory | Transaction cost economics | Transaktionskosten | Transaction costs | Lieferantenmanagement | Supplier relationship management | Austauschtheorie | Beziehungsmarketing | Relationship marketing |
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