Trend Management : How to Effectively Use Trend-Knowledge in Your Company

by Jörg Blechschmidt

Chapter 1. About trends in general -- Chapter 2. Excursus: Dealing with fuzzy information -- Chapter 3. Trend analysis in companies -- Chapter 4. Trend research: Collecting trend information -- Chapter 5. Trend analysis: Understanding effects -- Chapter 6. Excursus: Thinking traps in trend analysis -- Chapter 7. Trend study: in-depth analysis of a trend -- Chapter 8. Trend radar: overview of relevant trends -- Chapter 9. Trend management as a corporate function -- Chapter 10. A word in closing.

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Year of publication:	2022 ; 1st ed. 2022.
Authors:	Blechschmidt, Jörg
Publisher:	2022.: Berlin, Heidelberg : Springer Berlin Heidelberg 2022.: Berlin, Heidelberg : Imprint: Springer
Subject:	Management \| Organisationale Entscheidung \| Organizational decision-making \| Marktforschung \| Trendanalyse
Description of contents:	Description [swbplus.bsz-bw.de]

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Trend management. - Berlin : Springer, 2022. - x, 116 Seiten

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