Trend Management : How to Effectively Use Trend-Knowledge in Your Company

by Jörg Blechschmidt

Chapter 1. About Trends in General -- Chapter 2. Excursus: Dealing with Fuzzy Information -- Chapter 3. Trend Analysis in Companies -- Chapter 4. Trend Research: Collecting Trend Information -- Chapter 5. Trend Analysis: Understanding Effects -- Chapter 6. Excursus: Thinking Traps in Trend Analysis -- Chapter 7. Trend Study: In-Depth Analysis of a Trend -- Chapter 8 -- Trend Radar: Overview of Relevant Trends -- Chapter 9 -- Trend Management as a Corporate Function -- Chapter 10 -- A Word in Closing.

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Alternative title:	Quick Guide Trendmanagement
Year of publication:	2025 ; 2nd ed. 2025.
Authors:	Blechschmidt, Jörg
Publisher:	2025.: Berlin, Heidelberg : Springer Berlin Heidelberg 2025.: Berlin, Heidelberg : Imprint: Springer
Subject:	Trendanalysis in Business \| Trend study \| Trend radar \| Trend forecast \| Trend selection \| Trend Toolkit \| Fuzzy information \| Business function \| Futures triangle \| Futures wheel \| Management \| Organisationale Entscheidung \| Organizational decision-making \| Marktforschung \| Trendanalyse