Trends and innovations in marketing information systems
Theodosios Tsiakis, [editor]
| Year of publication: |
c 2015
|
|---|---|
| Other Persons: | Tsiakis, Theodosios (contributor) |
| Publisher: |
Hershey, Pa. : Business Science Reference |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | xviii, 454 pages illustrations 29 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 18 Beitr. Includes bibliographical references (pages 373-442) and index PrefaceStrategic use of IT/IS & technologies for marketing ; Web 2.0 technologies and marketing / Dora Simões, University of Aveiro, Portugal, Sandra Filipe, University of Aveiro, Portugal Information technology communication: main challenges and pitfalls to marketing and management : evidence from curitiba (in brazil) / Adriane Setti, University of Algarve, Portugal, Marisa Cesário, University of Algarve, Portugal, Sílvia Fernandes ; Artificial intelligence : marketing's game changer / Edward Forrest, University of Alaska-Anchorage, USA, Bogdan Hoanca, University of Alaska-Anchorage, USA Business management and new technologies to improve the services / Giuseppe Granata, University of Cassino and Southern Lazio, Italy The treacherous path of corporate social responsibility (CSR) and the role of information systems in its implementation / Tabani Ndlovu, Nottingham Business School, UK, Amon Simba, Nottingham Trent University, UK, Anastasia Mariussen, Oslo School of Management, Norway Managing digital bonds in the buyer-supplier relationships / Jari Salo, Oulu Business School, Finland, Giuseppe Pedeliento, University of Bergamo, Italy, Robert Wendelin, Scania, Sweden Customer relationship management (CRM) ; The role of customer relationship management in the global business environments / Kijpokin Kasemsap, Suan Sunandha Rajabhat University, Thailand Data-driven customer centricity: crm predictive analytics / Othman Boujena, Néoma Business School, France, Kristof Coussement, IESEG School of Management; France, Koen W. De Bock, IESEG School of Management, France Social media & social networking ; Social media as marketing information systems : co-creation in viral video advertising / Christos Karpasitis, University of Central Lancashire, Cyprus, Antonios Kaniadakis, Queen Mary University of London, UK The rise of relationship marketing with social media / Ana Margarida Barreto, New University of Lisbon, Portugal Social media performance measurement / Goetz Greve, Hamburg School of Business Administration, Germany The role of online social networking in the recruitment context / Vanessa Ratten, La Trobe University, Australia Improving market performance through marketing ; Online pricing and auctions / Kalender Özcan Atilgan, University of Mersin, Turkey Risk management, trust and repeat online shopping intentions : a south african perspective / Mercy Mpinganjira, University of Johannesburg, South Africa The rise of ebay : confronting the challenges of asymmetry of information and competition / Mikhail Ion Melnik, Southern Polytechnic State University, USA Successful new product planning / Nicholas Grigoriou, Monash University, Malaysia Upgrading marketing research : neuromarketing tools for understanding consumers / Anka Gorgiev, CITY College, Greece, Nikolaos Dimitriadis, CITY College, Greece Examining the brand communication tools that impact brand preferences of women consumer buying intentions-empirical investigation of middle east / A M Sakkthivel, Sur University College, Sultanate of Oman, B Sriram, Sur University College, Sultanate of Oman Compilation of references ; About the contributors ; Index. |
| ISBN: | 978-1-4666-8459-1 ; 978-1-4666-8460-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398189