No trespassing : exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media
Yu-Qian Zhu, Kritsapas Kanjanamekanant
| Year of publication: |
2021
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|---|---|
| Authors: | Zhu, Yu-Qian ; Kanjanamekanant, Kritsapas |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 2, p. 1-11
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| Subject: | ad attitude | Information Boundary | online purchase intention | Perceived Privacy | Personalized Advertisement | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Online-Marketing | Internet marketing | Social Web | Social web | Online-Handel | Online retailing | Werbewirkung | Advertising effects | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2020.103314 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494918