TRICKLE-UP INNOVATION - Innovation out of necessity - Emerging markets are adapting and exporting Western ideas through 'trickle-up innovation'.
| Year of publication: |
2011
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| Authors: | Paz Soldan, Veronica ; Smith, Julian ; Malik, Atika |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2011, p. 25-28
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