Tripartite evolutionary game and simulation analysis of brand enhancement for geographical indications agri-food
Weixia Yang, Congli Xie and Lindong Ma
| Year of publication: |
2024
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|---|---|
| Authors: | Yang, Weixia ; Xie, Congli ; Ma, Lindong |
| Published in: |
China agricultural economic review : CAER. - Bradford : Emerald, ISSN 1756-1388, ZDB-ID 2500567-4. - Vol. 16.2024, 2, p. 340-367
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| Subject: | Brand promotion | Duplicative dynamic equation | Evolutionary game | Geographical indications agri-food brand | Simulation | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Evolutionäre Spieltheorie | Evolutionary game theory | Agroindustrie | Agro-industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CAER-07-2023-0207 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015070176