Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Houcine Akrout, Gàbor Nagy
| Year of publication: |
December 2018
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|---|---|
| Authors: | Akrout, Houcine ; Nagy, Gábor |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 8, p. 939-955
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| Subject: | Trust | Commitment | Brand fan pages | Facebook | Brand relationship quality | Word-of-mouth | Hedonic benefits | Economic benefits | Virtual brand community | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Markenführung | Brand management | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Virales Marketing | Viral marketing | Markenartikel | Brand | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.04.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011946998