Trust and its predictors within a cyber-physical system context
Purpose: This paper aims to provide empirically derived insights into trust and its predictors within a cyber-physical system context of a household service. Design/methodology/approach: The methodology comprises an innovative mixed methods design encompassing a videographic animated film portraying a potential “slice of life” household service-system scenario that was subsequently incorporated into a quantitative survey. A total of 400 responses were then used to examine trust dimensions and their hypothesised predictors. Findings: Findings suggest trust is two-dimensional, with “online networking competency”, “perceptions of risk”, “propensity to trust technology in general” and “concerns about security” being significant predictors. Surprisingly, “concerns about privacy” do not have a significant effect. Originality/value: The contribution of this research is twofold. Firstly, from a theoretical perspective, the paper offers empirical insights into trust and its predictors within a cyber-physical system context of a household service. Secondly, and from a pragmatic perspective, the model derived from this study may aid practitioners in developing trust strategies and trust management systems within such contexts.
Year of publication: |
2019
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Authors: | Garry, Tony ; Harwood, Tracy |
Published in: |
Journal of Services Marketing. - Emerald, ISSN 0887-6045, ZDB-ID 2020791-8. - Vol. 33.2019, 4 (12.06.), p. 407-428
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Publisher: |
Emerald |
Saved in:
Saved in favorites
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