Trust and the strength of ties in online social networks : an exploratory field experiment
Ravi Bapna and Alok Gupta, Sarah Rice, Arun Sundararajan
| Year of publication: |
March 2017
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|---|---|
| Authors: | Bapna, Ravi ; Gupta, Alok ; Rice, Sarah ; Sundararajan, Arun |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 41.2017, 1, p. 115-130
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| Subject: | Investment game | trust | switching regression | field study | Vertrauen | Confidence | Soziales Netzwerk | Social network | Feldforschung | Field research | Social Web | Social web | Experiment | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory |